Every new client engagement begins with Discovery, where together we spend one-two meetings focusing on your business goals, narrating your brand, and delving into your ideal customer personas. All discovery findings are documented in a Discovery brief with the next steps openly discussed.
This phase lays the groundwork for developing design aspects, functionality, and information architecture. These findings will not only serve as the foundation for the development of the website, but help you pave the path forward for your business to include marketing strategies, business objectives, and goal prioritization.
Goals: Listen, Align, Document
The Design phase serves as the first draft of your site's design, developed from the initial findings in Discovery. A competitive audit of your market will be conducted to ensure that your value proposition identified during Discovery is marketed correctly on your website. Wireframes (individual web page designs) and a sitemap will be constructed utilizing your business goals and customer personas as a reference for all decisions.
Goals: Synthesize, Translate, Design
With the foundation laid, the development of your responsive site will start to take shape to include SEO, UX review, and analytics setup. Any social media platforms identified as necessary during the Discovery phase will be established prior to launch with on-brand designs and seamlessly integrated into your site.
Goals: Analyze, Refine, Launch
Let's discover, design, and develop the face of your business. The Need For process is collaborative, so let's start the discussion.